Privacy Policy

Privacy Policy for The Emirates Reserve

Last Updated: August 31, 2025

1. Introduction

Welcome to The Emirates Reserve (“we,” “us,” “our”). We are dedicated to providing expert insights into the world of ultra-luxury travel in the United Arab Emirates. Your privacy is of paramount importance to us. This Privacy Policy outlines our principles and practices regarding the collection, use, and protection of your personal information when you visit our website, theemiratesreserve.com (the “Site”).

This policy is designed to help you understand what data we collect, why we collect it, how we use it, and the choices you have regarding your information. By using our Site, you consent to the data practices described in this statement. We are committed to processing your data in accordance with the General Data Protection Regulation (GDPR) and other relevant data protection laws.

Our goal is to be transparent and straightforward. We encourage you to read this policy in full to ensure you are informed. If you have any questions, please do not hesitate to contact us using the details provided at the end of this policy.

2. Information We Collect

We collect information to provide a better, more personalized experience for our users and to support our business operations, including the delivery of relevant advertising. The information we collect can be categorized as follows:

  1. a) Personal Information You Provide to Us: This is information that you voluntarily provide to us which personally identifies you. This may include:
  • Contact Information: When you contact us via our contact forms or email, we collect your name and email address to respond to your inquiries.
  • Newsletter Subscription: If you subscribe to our newsletter, we will collect your email address to send you updates and content.
  1. b) Non-Personal Information Collected Automatically: This is information that is collected automatically as you navigate through the Site. This information does not reveal your specific identity but may include details about your device and usage. This may include:
  • Log Data: Like most websites, our servers automatically record information (“Log Data”) created by your use of the Site. Log Data may include information such as your IP address, browser type, operating system, the referring web page, pages visited, location, your mobile carrier, device information, and search terms.
  • Usage Data: We may collect data about your interactions with our Site, such as the articles you read, the time you spend on each page, and the links you click on.
  • Cookie Data: We use cookies and similar tracking technologies to track activity on our Site and hold certain information. Please see Section 5, “Cookies and Web Beacons,” for more details.

3. How We Use Your Information

We use the information we collect for various purposes, all aimed at enhancing your experience and operating our Site effectively. These purposes include:

  • To Provide and Maintain Our Service: To operate our website, respond to your inquiries, and provide you with the content you request.
  • To Improve and Personalize Your Experience: To understand how our audience uses the Site so we can improve its content, layout, and performance. We use this data to tailor content to your interests.
  • To Communicate With You: To send you newsletters, updates, or respond to your feedback and questions, subject to your communication preferences.
  • For Marketing and Advertising: To display relevant advertisements to you on our Site. This is crucial for funding our platform and keeping our content free for readers. We work with third-party advertising partners, such as Google AdX, to serve ads that are as relevant as possible.
  • For Security and Fraud Prevention: To monitor and protect the security of our Site, detect security incidents, and prevent malicious, deceptive, fraudulent, or illegal activity.

4. Third-Party Advertising and Google AdX

Our Site is funded through advertising. We partner with third-party advertising networks, primarily Google AdSense and Google AdX, to serve advertisements when you visit our website.

  • These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you.
  • Google, as a third-party vendor, uses cookies to serve ads on our Site. Google’s use of the DART cookie enables it to serve ads to our users based on their visit to our Site and other sites on the Internet.
  • Users may opt-out of the use of the DART cookie by visiting the Google ad and content network privacy policy.
  • The information collected by these advertising partners helps us to analyze traffic, understand user engagement with ads, and ultimately secure higher quality, more relevant advertising, which enhances the user experience.

5. Cookies and Web Beacons

Cookies are small files with a small amount of data which may include an anonymous unique identifier. They are sent to your browser from a website and stored on your device. We also use other tracking technologies like beacons, tags, and scripts to collect and track information and to improve and analyze our service.

Why We Use Cookies:

  • Essential Cookies: These are necessary for the website to function and cannot be switched off in our systems.
  • Performance Cookies: These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site.
  • Functional Cookies: These enable the website to provide enhanced functionality and personalization.
  • Advertising Cookies: These cookies are set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.

Your Choices Regarding Cookies: You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

6. Data Sharing and Disclosure

We do not sell, trade, or rent your personal identification information to others. However, we may share information under the following limited circumstances:

  • With Service Providers: We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as website hosting, analytics, and email delivery. These providers are contractually obligated to protect your data.
  • With Advertising Partners: As detailed above, we share non-personal information with our advertising partners to facilitate the serving of targeted ads.
  • For Legal Reasons: We may disclose your information if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, or protect the personal safety of users of the Site or the public.

7. Data Security

We take the security of your data seriously and implement a variety of security measures to maintain the safety of your personal information. We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse.

8. Your Data Protection Rights (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data. Your rights include:

  • The right to access, update or delete the information we have on you.
  • The right of rectification.
  • The right to object.
  • The right of restriction.
  • The right to data portability.
  • The right to withdraw consent.

If you wish to exercise any of these rights, please contact us.

9. Children’s Privacy

Our Site is not intended for use by children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you become aware that a child has provided us with Personal Information, please contact us.

10. Links to Other Websites

Our Site may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the “Last Updated” date at the top. You are advised to review this Privacy Policy periodically for any changes.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us:

Email: privacy@theemiratesreserve.com